The retainer is the offer: your operation running on AI, the judgment kept by a person.Work with us →
SET EARTH CONSULTING
For executives, and the companies they run

Run your business on AI?
Now there is a way.

The tools are powerful, and using them well is real work. The hard part is the business itself: the routines, the handoffs, and the trust between people. What changes is the work itself: what the standing work is, who checks it, and the system underneath it.

The fleet that runs this practice's own work built and deployed this site. The work is with executives at companies of ten to two hundred fifty people, the range where the boss still sees the work.

the standing fleet · decidingfig. 1 · 01 / 05

sampled · logged. the next instance of this work picks up from the log.

work inBoard chair, Sunday night: “Can you send the November update Monday morning?”work in · email · 21:47 · 2.2 days before due
cash position
q3 revenue
pipeline
churn
hiring
product fixes
partner news
roadmap
risk list
customer wins
awards
margins
board pack template3 risks flagged tuesdaychair reads numbers first
judgment · what the update leads withfleet · 38 ms · instance 1

update drafted · numbers first, risks on page one · held for your edit

[auto] candor rule → 1 framing locked · sampled · logged

probabilities illustrative · decisions logged
Fig. 1 — the standing fleet, deciding. Work arrives with every route it could take. The workspace's context collapses it — one logged judgment — and the pick is recorded, so the next instance arrives conditioned. Click a candidate to take the pick yourself; the fleet resumes when you're done.

The fleet stays running. A person steps in where the work needs judgment.

Companies we've worked with
  • Sanofi
  • Novartis
  • Biogen
  • Daiichi-Sankyo
  • Vertex
  • Bayer
  • Genentech
  • Kion
  • University of Delaware
  • George Washington University
  • Sanofi
  • Novartis
  • Biogen
  • Daiichi-Sankyo
  • Vertex
  • Bayer
  • Genentech
  • Kion
  • University of Delaware
  • George Washington University
Why now

Executives feel personal speed from AI and expect the company to feel it next. It usually doesn't, because a company isn't one person's chat window. Now investors are telling their companies to be AI-first, and "we're exploring it" is not an answer that survives the year. Building that is change work: what people hand off, what they check, what runs without them.